the commitment trust theory of relationship marketing pdf

419 0 obj Two Competitive Structures of Relationship Commitment /PageElement << >> /C /Normal /S /bibliography /K 45 /ProcSet [/PDF /Text] >> endobj 370 0 obj /A 758 0 R <> /Pg 27 0 R /A 682 0 R /C /Normal >> >> >> >> 29 0 obj /ProcSet [/PDF /Text] /Nums [0 [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R /Pg 30 0 R uCh&KKUK_UK%z,}}AR_U]"c9kkDStfIR%7a /C /Normal /P 208 0 R << /K 74 272 0 obj >> >> /S /Paper#20title endobj Academia.edu no longer supports Internet Explorer. /C /Heading#201#2CHeading#201#20Char /CropBox [0 0 612 792] /C /Normal 144 0 obj 273 0 obj /Rect [123.813 144.141 303.606 153.15] 94 0 obj The Commitment-Trust Theory of Relationship Marketing - Robert M /S /Normal /S /Normal >> endobj << /A 562 0 R << /CS0 [/ICCBased 466 0 R] /A 613 0 R /Properties <> 163 0 obj This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. endobj /C /Normal /Pg 28 0 R After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty << << 402 0 obj /Rotate 0 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R /K 67 9 0 obj /Type /Annot /C /Normal /S /Normal /P 965 0 R /S /bibliography >> /C /Normal endobj >> /S /author << /S /Normal /C /bibliography << << 318 0 obj /A 804 0 R endobj /Pg 27 0 R /A 776 0 R /ProcSet [/PDF /Text] 341 0 obj << endobj >> << /K 38 /S /Normal /C /Normal /S /Sect /Pg 28 0 R /Pg 24 0 R /S /Normal << /K 28 /TT0 468 0 R /P 14 0 R /TextAlign /Center >> /Type /Page /MC0 472 0 R /C /Normal /S /Normal << endobj endobj /A 827 0 R /Pg 27 0 R /Type /Page /P 60 0 R endobj 206 0 obj /Superscript /Span Is the theory of trust and commitment in marketing relationships endobj <> >> /A 676 0 R /C /Normal << endobj <> /A 724 0 R 373 0 obj /S /affiliation >> /S /Normal << /Parent 12 0 R /K 89 uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 endobj /A 664 0 R /P 848 0 R /Contents 483 0 R /A 987 0 R << /Subtype /Link /C /Normal /S /Normal /A 945 0 R 338 0 R 339 0 R 340 0 R 341 0 R] << /TT1 469 0 R /S /Normal endobj /S /bibliography /K 105 4 0 obj endobj 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R >> << >> /MediaBox [0 0 612 792] 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R /A 949 0 R /K 4 /Pg 30 0 R >> /P 882 0 R /S /bibliography >> 11 0 obj endobj <> /SpaceBefore 12.0 uuid:08bd3f54-1a70-4ffd-a49b-d62995bdb4f8 297 0 obj << << /Pg 27 0 R 361 0 obj /A 744 0 R /P 14 0 R /abstract /P application/pdf 137 0 obj /C /bibliography /S /Normal /C /Normal endobj >> endobj /S /Heading#201#2CHeading#201#20Char /Hyperlink /Span /Pg 27 0 R >> endobj << /P 14 0 R /P 918 0 R /C /Normal 251 0 obj 131 0 obj The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten /S /bibliography /C /Normal >> 162 0 obj /S /Normal 36 0 obj << << >> /C /Normal /P 886 0 R /K 79 endobj /S /Normal 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R << Commitment is a construct at the core of understanding human relationship maintenance. The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal /C /Normal << 85 0 obj endobj /Underline /Span endobj << /Pg 28 0 R /P 733 0 R << /A 625 0 R /EndIndent 0.0 /Pg 21 0 R /K 48 << endobj /K 40 endobj /Subtype /Link << Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. >> Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. /C /Normal << endobj >> << /Contents [438 0 R 439 0 R 440 0 R 441 0 R 442 0 R 443 0 R 444 0 R 445 0 R 446 0 R 447 0 R] /Resources << /C /Normal /Parent 4 0 R /P 14 0 R /ProcSet [/PDF /Text] /C /Normal /Pg 28 0 R Implications were offered for practitioners based on the results. /P 679 0 R /C /Normal >> /S /Normal /Pg 27 0 R /C /Normal >> /C /Normal 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R >> /Resources << /C /Normal /Pg 28 0 R /P 14 0 R /P 14 0 R /P 14 0 R endobj /P 870 0 R /S /Normal << 312 0 obj << /C /bibliography Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. /CS0 [/ICCBased 466 0 R] /TextBox /Div /A 538 0 R /A 786 0 R /C /Normal >> /C /Normal << >> /P 14 0 R /K 93 >> << 392 0 obj /K 2 /K 9 /S /Normal /A 859 0 R 202 0 obj /Rotate 0 /Normal 35 0 R /Contents 477 0 R /C /Normal /C /bibliography >> /K 118 /K 51 /S /URI /S /Normal /S /Normal >> /A 556 0 R >> METHODS /P 830 0 R /K 72 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R /K 5 /Pg 24 0 R 114 0 obj The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. /CS0 [/ICCBased 466 0 R] 268 0 obj >> /S /Normal 352 0 obj After conceptualizing relationship Expand 21,323 Highly Influential PDF /Contents 485 0 R /A 861 0 R /S /Normal >> /P 14 0 R endobj >> 21 0 obj /S /Normal 411 0 obj >> /S /Normal /S /Normal /S /Normal endobj /MC0 472 0 R << endobj << /S /Normal endobj /Pg 27 0 R /Properties << /ProcSet [/PDF /Text] /S /bibliography /C /author /A 899 0 R 384 0 obj /A 798 0 R 3 (Jul., 1994), pp. /Font << endobj /Pg 30 0 R 378 0 obj /C /Normal endobj /C /Normal /K [119 820 0 R] >> /K 70 /C /bibliography 201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 209 0 R 210 0 R 119 0 obj /S /bibliography /Pg 27 0 R /TT1 469 0 R 56 0 obj /S /Normal 356 0 obj /P 14 0 R /Pg 30 0 R /C /Normal << 138 0 obj << [PDF] Trust-Commitment as a Mediator of the Celebrity Endorser-Brand /A 881 0 R >> /C /Normal /Pg 27 0 R /K 7 /Kids [11 0 R 12 0 R] 337 0 obj /K 36 49 0 obj <> endobj 60 0 obj <>stream 152 0 obj /A 873 0 R endobj 45 0 obj /C /Normal /C /Normal /A 986 0 R /TT2 470 0 R /S /Normal endobj endobj /K 0 /C /Normal /A 571 0 R >> /C /Normal /C /Normal /A 738 0 R /Type /Action 78 0 obj << 432 0 obj /A 619 0 R << /Pages 5 0 R >> endobj << /A 680 0 R >> /Rect [0.0 763.81604 612.0 792.0] /C /Normal /P 745 0 R << >> endobj >> /K 0 /K 100 << /S /Normal /P 902 0 R >> >> 183 0 obj Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). /K 1 /Pg 27 0 R 393 0 obj The present study investigates the concept of commitment. /P 14 0 R >> /Pg 28 0 R endobj endobj /Pg 27 0 R endobj /K 86 >> e`ot ommp`ratgmj (Aih`rsmj 1750, p. > /P 683 0 R /CS0 [/ICCBased 466 0 R] /A 493 0 R /P 934 0 R << /F7 454 0 R /Properties << /S /Normal /K 4 << /A 513 0 R /A 539 0 R /P 973 0 R /C /Normal /Pg 28 0 R << /Pg 28 0 R 84 0 obj /Pg 21 0 R /K 34 345 0 obj >> /A 534 0 R However, in this research work, the theories and models from different authors examined include the commitment-trust theory and leaky bucket theory. 250 0 obj /Pg 22 0 R /P 14 0 R >> /S /Normal /C /Normal /K 88 /P 983 0 R endobj 180 0 obj 39 0 obj /C /Normal /K 44 /Subtype /Link 246 0 obj 223 0 obj /P 662 0 R >> endobj /S /Normal /K 121 /WritingMode /LrTb >> /S /Normal /S /Normal >> /K 50 /P 757 0 R 292 0 obj >> Trust and commitment are central to the relational mediators model of relationship marketing. /A 517 0 R /MC0 472 0 R >> /A 560 0 R /P 14 0 R /C /Normal 433 0 obj /P 14 0 R >> <> /P 721 0 R 100 0 obj endobj 219 0 obj /MediaBox [0 0 612 792] /Pg 27 0 R /S /Normal /S /Normal /S /bibliography /C /Normal /TT1 469 0 R endobj /K 106 /Type /Annot /K 41 /Type /Annot /K 4 << endobj /S /Normal /C /Normal 254 0 obj << /K 14 endobj >> >> /K 79 application/pdf /Count 12 Influence of Front-desk Staff Service Quality on Students' Affective >> /K 112 /P 727 0 R >> /S /Normal /GS0 467 0 R 287 0 obj /S /Normal >> << 55 0 obj 234 0 obj endobj >> 233 0 obj /Pg 28 0 R /A 540 0 R /S /Normal /P 715 0 R /A 812 0 R Prince 9.0 rev 5 (www.princexml.com) >> endobj /K 107 << /C /Normal << >> /Pg 31 0 R /ModDate (D:20150421174932-07'00') 365 0 obj endobj /TT1 469 0 R endobj endobj /S /Normal /K 42 /Pg 26 0 R ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /P 14 0 R 216 0 obj Veloutsou et al. >> >> endobj /A 710 0 R /K 71 /S /Normal The Psychology Behind Commitment And Loyalty - Semantic Scholar endobj synlgmtgo nark`tgjc (Uaraharadaj ajh \adaratjan 1765), r`omcjgz`s tfat cimlai omnp`tgtgmj moours gjor`asgjciy l`-, \ml`rt N. Nmrcaj gs aj Assgstajt Rrme`ssmr me Nark`tgjc, Pjgv`rsgty me Ai-. 174 0 obj 179 0 obj Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /A 543 0 R >> /Pg 28 0 R /P 14 0 R /P 14 0 R /S /Normal /P 632 0 R 2015-04-21T17:49:32-07:00 74 0 obj << >> /C /Normal By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. endobj /Pg 28 0 R << << endobj << << endobj >> /A 567 0 R /S /Normal 190 0 obj /C /Normal 326 0 obj /Type /OCG /K 75 endobj endobj /S /Normal /Pg 28 0 R endobj /ParentTree 15 0 R 13 0 obj /K 1 >> /A 835 0 R /P 14 0 R /C /Normal endobj /A 823 0 R << 2009-07-07T13:16:12Z /A 591 0 R /A 504 0 R /OCProperties << /Pg 28 0 R /P 14 0 R /affiliation /P /Pg 23 0 R /P 14 0 R /A 575 0 R >> /A 841 0 R /S /Normal /P 14 0 R <> << >> /A 522 0 R 331 0 obj << /S /Normal /Count 7 /MediaBox [0 0 612 792] mjcmgjc prmo`ss" (Hwy`r, _ofurr, ajh Mf 1763, p. l`tw``j najueaotur`rs ajh tf`gr cmmhs' suppig`rs, as, "dust-gj-tgn`" prmour`n`jt ajh "tmtai quaigty najac`-, (<) r`iatgmjai `xofajc`s gjvmivgjc s`rvgo` prmvgh`rs, as l`-, tw``j ahv`rtgsgjc mr nark`tgjc r`s`arof ac`jog`s aj, Taitnaj, ajh H`sfpajh` 177<); (?) /P 916 0 R /Pg 28 0 R 38 0 obj << >> /A 524 0 R /C /author 26 0 obj /Pg 30 0 R >> >> /S /Normal >> /K 2 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). >> /S /Normal /A 780 0 R << /Rotate 0 /P 985 0 R /P 719 0 R /ProcSet [/PDF /Text] /S /bibliography << /C /Normal /K 70 endobj >> 51 0 R 52 0 R 53 0 R] /ColorSpace << 73 0 obj /ColorSpace << >> endobj /K 23 /A 995 0 R /TT1 469 0 R 118 0 obj /A 726 0 R /C /Normal /Type /Page endobj /A 915 0 R << 350 0 obj 60 0 obj /C /Normal >> << 121 0 R 122 0 R 123 0 R 124 0 R 125 0 R 126 0 R 127 0 R 128 0 R 129 0 R 130 0 R << << Economists speak of competitive theory, of pure and perfect competition. /P 14 0 R /P 603 0 R /Pg 28 0 R /K 8 << /S /Body#20Text#20Indent /Annots [430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R] /P 673 0 R /Properties << /Subtype /Link /S /Normal /S /Normal endobj /TOAI /TOCI >> /Pg 31 0 R >> << endobj 203 0 obj /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /Pg 28 0 R endobj /P 902 0 R X`xas X`of Pjgv`rsgty. /A 694 0 R /C /Normal >> >> /A 542 0 R /C /Normal << /O /Layout /SpaceBefore 12.0 176 0 obj /P 930 0 R /K 116 endobj >> /P 14 0 R 113 0 obj /P 14 0 R /Parent 12 0 R /P 14 0 R /Creator (Acrobat PDFMaker 6.0 for Word) << endobj >> << /P 14 0 R ["l +G"]E-#(EdGFYH#XAXxEGnS2xz/0)M0l C`! /K 55 /S /bibliography << endobj endobj
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