FedEx might not like, but at least you could fill that big booth on ur podcast. Sports on U.S. TV - Statistics & Facts | Statista And a lot of that will be dictated by the penetration levels that are there at the time of the year. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. I think that the relationship between our network partners and NASCAR has changed for the better. In todays world TV ratings arent the big deal they once were nor the only thing that matters. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. Friday's NASCAR Truck Series race was also broadcast via FS1. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) NASCAR viewership numbers are out; outscores all other sports but itself. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. The only potential exception to that at the end of their season will be the NFL. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. That was a concession NASCAR made for the big contract. And, obviously, the network window is increasing as well. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Its certainly healthy in terms of eyeballs, Hebrst said. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. I think theyve been really great partners. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. The network windows and broadcast windows have never been more important than they are in 2021. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. But experts say the reasons are multitude. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. NASCAR viewership up at Talladega - Sports Media Watch These Are The Reasons Why NASCAR Is Losing Fans - HotCars The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. * Asterisk indicates race was postponed to Monday. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Sunday's NASCAR race was the most watched sporting event of the weekend. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. I love the sport and breaks my heart to watch it spiral downward .. So that's a positive viewership increase of 2%. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. Where Did All The NASCAR Fans Go? - Forbes For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Upon further review, however, the country's most popular racing series has a reason to be concerned. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. FOX Announces TV Ratings For 2022 NASCAR Season But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. If the new NASCAR is losing fans, it's hard to tell for now. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. or Disney plus; there's more competition for those eyeballs then there's ever been. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Please do not hesitate to contact me. But it is similar to the dilemma that you correctly called out in 2013. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. At a designated cut-off . So even if were competing versus the NFL, we hold up pretty well. NFL Draft viewership rebounds from last year - Sports Media Watch NASCAR scraped bottom. So too did Denny Hamlin. You only have access to basic statistics. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC This year's race at . So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. I think that the momentum is good. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Opinions expressed by Forbes Contributors are their own. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. ET (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). Prior to 2019 ratings are also across NBC and NBCSN. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? The season ended with two flat tires. In fact, Talladega proves that it is not simply a TV problem. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. (Photo: David J. Griffin / Icon Sportswire via Getty Images). The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Has either Fox or NBC indicated that theyre interested in re-upping? The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. There is only up to go from here and that is a good thing. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Too many breaks in the race for me to keep watching. Kyle Busch, NASCARs black hat, won his second title. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. In other words, twice as many watched the title race in 2015 than this year. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR season viewership rebounded after Daytona, but still down a touch You mentioned evolution. What is the sweet spot for how long a race should be from a television perspective? The 2013 Daytona 500 that was because of Danica Patrick. Please do not hesitate to contact me. NASCAR at Dover live race results, updates, highlights from rain Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth.
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