Pub figures are currently marginal for obvious reasons. Simply log into Settings & Account and select "Cancel" on the right-hand side. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Please create an employee account to be able to mark statistics as favorites. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. attendance figures at domestic professional sports Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. These look a bit higher than might normally be expected. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Then you can access your favorite statistics via the star in the header. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. Premier League - Statistics & Facts | Statista There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. They will continue to drive up transfer fees and wages, squeezing the football economy further. A contract has been signed with Tencent Sports after its For cost savings, you can change your plan at any time online in the Settings & Account section. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. Business Solutions including all features. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. READ MORE: How Football Explains Capitalism. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Why wouldnt they be? "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. Esports viewership breakdown with Esports Charts Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and If you did, youd have been counted as a viewer up to 10 times. You only have access to basic statistics. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Read about our approach to external linking. Show publisher information Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. commentary and analysis you can trust. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). English Premier League viewing figures | Sporteology Several other countries enjoyed their highest-ever audiences for an individual match. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. Oche Balboa on Twitter: "Premier League viewing figures - Main As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. Statista. The silly thing about this is that they obviously did have a good day, with lots of people watching their output. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. Since then, things have been ramped up several notches. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? It now looks like it is from an alien planet. 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We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, You can still enjoy your subscription until the end of your current billing period. The audience across Africa was 290m. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. Something went wrong, please try again later. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Man United-mania set to blitz China again For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. statistic alerts) please log in with your personal account. Sports Media Watch. As always you can unsubscribe at any time. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. Ultimately, they have usually had to scale back their ambitions. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. Premium access for businesses and educational institutions. Barclays Asia Trophy set to sparkle in Beijing. This story originally appeared on VICE Sports UK. The household reach for live coverage only was 978 million homes. university This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). Very decent again, by their norms. The core audience hasnt gone up or down much. Financial details of the new deal have not been disclosed. The latest rumours and stories from around the world of football. But crowdless is all there is on offer, so we watch it regardless. Follow @Eddydove on Twitter to continue the dialogue. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? This means that we may include adverts from us and third parties based on our knowledge of you. May 29, 2021. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. Fans Watch Premier League Football In Record Numbers In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. Premier League secures 1-year China broadcast deal with Now, however, European football is faced with a new form of competition. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. Manchester City v Liverpool Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. No-one really seems to be able to accurately measure it. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Philadelphia and Raleigh tied for fourth place. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. Are you interested in testing our business solutions? Please do not hesitate to contact me. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Sky and BT Sport (which shares Premier League rights in the UK) will have Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. We use Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Enjoying SportsPro content? There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Standard Digital includes access to a wealth of global news, analysis and expert opinion. The J. Compare Standard and Premium Digital here. Heres why China poses a serious threat to European dominance. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. The estimated figures were normally much higher than the actual numbers of spectators in the game. Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. in relation to Alexis Sanchez and Mesut Ozil. The ideal entry-level account for individual users. Illegal streaming is an ever-present issue to build into these numbers. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. Premier League on USA Network TV ratings start well ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021.