To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The sobriety of Costa invites consumers to spend a pleasant time with their company without the tacky flash and glitter. What Caf coffee day is to India, Costa coffee is to UK. Its coffee beans come from all over the world, and it offers many flavors and sizes so there is something for everyone. The promotional strategy for the Launch of Costa in Pakistan has been mostly low key. (1964). There is a variation of price in the context of the product dimension like if anybody wants to add some additional item included in the coffee like extra chocolate, cream etc. These are the primary ingredients of a marketing strategy, and as a means of translating marketing planning into practice. This will make coffee become more expensive and less customers will be able to afford it. Take a look at HubSpot as an example, which was founded in 2006; Hubspot now boasts over 86,000 total customers in more than 120 countries. Pricing always help to create the perception among the customer inherent mind that the product is valued or not. Costa Coffee sells foods which have been specially made for itself, in addition to different types of hot and cold coffees and drinks. There is a belief of the Costa Coffee regarding the marketing mix policy of chosen the placement or distribution side they will able to link up with food lovers. Many analysts also argue that it has a minimal spend on marketing and advertising. Chicago, IL. The target consumer in all the countries for CC is not a specific segment: It focuses to bring to its cafes all the age groups which is a promising strategy (Marketing News, 2012). 6.1 Product There are too many research and studies occurred behind the product development which is called the product development phase. The cash inflows are projected to increase much this year and in the next year with the development plans. 4.1 Strengths of CC. And those food lovers can participate in the online survey to recommend their choice of places. Place is required for the promotion of the product. Here is the marketing mix of Costa coffee. These business strategies, based on 7-Eleven marketing mix, help the brand succeed in the market. White Sparrow Coffee. What it thinks is that it needs to deliver the best value to its customers. It is a subsidiary of the Coca-Cola Company. May 10, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands. A popular marketing model, the marketing mix is can also be referred to as the 7Ps framework for the digital marketing mix. All rights reserved LCHW. Now come to the Costa Coffee product development. The product is the most important factor in the marketing mix of Costa coffee, because the complete marketing strategy of the firm dependent on customers liking and loving their products. 6.2 Price There is also variation in the tastes. However, the companys strength lies in its multi-distribution channels, i.e., reaching globally for different raw materials meeting the standards. The 7Ps helps companies to review and define key issues that affect the marketing of its products and services. Moreover it is found that the premium pricing is carrying the brand value and high quality of the product. This is useful, because it helps the company to understand both the strength of the current competitive position, and the strength of the companys position considering moving into. They are very much active in the online media and social media to promote their product. The following are the major pricing strategies: Now come to the Costa Coffee pricing strategy. Other relevant articles for you are: If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. It is the pillar of marketing strategy. Updated Dec 6, 2022 . To conduct a detailed marketing audit of CC, it is imperative to understand that CC is a growing globally. Besides these they use the bill board in different occasions to promote their product. MADUSHI, 2017. A company has the position or place to distribute the product it means he has the opportunity to display the product, to sell the product, to outline the product, to promote the product, and to distribute the product. By leveraging its strengths and opportunities, addressing its weaknesses, and mitigating threats, Costa Coffee can continue to grow and maintain its position as a leading coffeehouse chain in the UK and beyond. Compared to its competitors, such as Starbucks, Costa Coffee invests relatively less in marketing and promotional activities. It is well-known for its handcrafted coffee beverages, delicious food offerings, and warm atmosphere, all of which have contributed to its success. For developing the right product for the current and potential customer then it should be considered more importantly this product guideline is relevant to the Costa coffee product development. MARKETING MIX OF COSTA PROCESS 1. So, the main area of focus point of Costa will be on its product of coffee. But this is offset by the outstanding quality and discerning tastes at Costa. In todays competitive market, choice is in abundance and Costa wants to differentiate itself from other coffee shop chains as it believes its product to be of a higher quality. There following are major placement or distribution strategies: Now come to the Costa Coffee placement and distribution strategy. Recent loyalty card launch saying:as the coffee shop sector becomes increasingly competitive, improving customer loyalty and retention will be fundamental. However, it is worth noting that reviews online have shown customers mixed feelings about its products and services with many being happy while others branding some its products and services as poor (Trip Advisor, 2022). Hope the article Marketing mix of Costa Coffee (7Ps of Costa Coffee) has been useful. Advertising of the product describes the product features. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. However promotions us low key also because Costa coffee wants to rely more on word of mouth publicity. Its no surprise .. it helps to define the tactics to make the marketing plan happen. So, to determine the profit or loss of the company from the sale of the product is necessary to having a proper pricing methodology. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. The marketing people should have depth knowledge in the selection of place and should have the deep understanding for target market as well as target customer as it may become easy to attract the customer. It is always recommended to expand the current product mix by the diversification of the product diversification and increasing the product depth. Costa Coffee Marketing Mix. Coffee: More than 30 blends and premium coffee . Costa Coffee should consider pursuing more international market expansions which should help it increase its revenue. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Having this in main Costa Coffees business-boosting beverage has added yet another term to the baffling menu boards of Britains coffee shops introducing the flat white (latte) and the babycino (frappuccino). Access the Essential marketing models for business growth. *You can also browse our support articles here >. The present example is its Costa Express machines which have won the hearts of the consumers as the self-serve coffee machines go touch-screen based. McCarthy, E. J. About Costa Coffee. To accelerate the business they have chosen the place to the most attractive areas like shopping malls, office site, and corporate areas. 3 Marketing Audit Public relations is also the another form of promotion and it is the non-paid from of promotion. What is MBA Skool . For the successive three years it was been voted for the first choice of the London citizen in the field of their coffee tastes. Economic downturns can lead to reduced consumer spending on non-essential items such as premium coffee beverages. The quality and tastes of the Costa product is world standard. The traditional 7Ps of marketing consist of: Free essential marketing models Anastasia Belyh. Product strategies of Costa Coffee Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. In India, the per capita consumption of coffee is around 85 grams while it is six kg in US Developing nations are the big potential for the companies in this industry. Without promotion there is no value of the product. Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your .. AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing .. Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Explore our Marketing Campaign Planning Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Essential marketing models for business growth, Business Model Canvas for marketing strategy, Subscription-based monthly, Software-As-Service model, Campaign timeline/project plan template and example, Smart Insights (Marketing Intelligence) Ltd, People/Prospects/Potential Purchasers/Purchasers (Target Market). Costa, U., 2018. Free resources to assist you with your university studies! Thank you so much! The Costa Coffee brand already has a premium status in all its markets. Not found what you are looking for? Costa Coffee offers a range of products that satisfy a variety of needs and desires of its customers. Recently opened new stores in Pakistan. Pricing methodology in the marketing mix context is called touch area which can influence the whole company if there is any error occurred in the pricing strategy by observing as well as setting the target market where the customer will be willing to pay a high price if the product has the value to the customer. Now, with the PESTLE analysis conducted above, it is important to understand the companys internal environment so that a well-rounded understanding of the companys position can be realized with which the future marketing plan can be strategically obtained. This assignment report outline strategic and marketing approach to be undertaken for the current year by the Costa Coffee, a chain- part of a UK- based Multinational conglomerate Whitbread Family. Former it was the service of delivering the coffee to the Italian coffee Shop but history is bow it is the global brand. Basic Marketing. 3.2.4 Social/Cultural/Technological Costa coffee relies on its commitment to give the best coffee taste and the best supplementary food to its customer.